Mission Statement

To be the most innovative and creative in the art of candle making worldwide, focusing on form, shape and colour.

Strategy

To ensure we have a fully trained and inspired workforce.
To be dominant in one location of any high profile area.
To implement our merchandising strategy in these locations.
To ensure the concept and strategy extends outside the borders of the RSA (export)
That only the highest quality products are sent to any customer.
To market the Ticho's product as a brand. (The product is top end, yet pricing structures fall within that of other “fashion” candles/competitors, therefore we keep in mind it is still a usable piece of art).
Ensure the highest quality raw materials are used at any time.
Ensure that our packaging and raw material fall within worldwide standards i.e. ozone friendly.